A PRODUCT MARKETING PLAN must be a "winner." If the
plan does not help management to gain market share, increase
sales, lower marketing costs or otherwise "win," the
plan probably is a waste of time. Python Marketing provides its
clients with a broad range of "winning" product marketing/management
consulting services. These services include strategic planning
as well as tactical execution. Strategic planning includes
those processes that lead to an executable product marketing plan
including identifying areas of opportunity, market segmentation,
technology assessment, product line analysis, financial planning, competitive analysis
and a project implementation plan. This serves as a detailed
road map for the planning and supervision of all product marketing
activities. Once completed, the tactical process is initiated
leading to the real-world execution of the plan.
Our services include the following:
Strategic
Elements
Tactical
Execution
Development and preparation of strategic/product
marketing plans
and programs
Execution of marketing implementation plans
and programs
Development and preparation of product life cycle plans
Interim sales,
marketing, business development and/or executive
management
Key market segment identification plans and programs
Product/Project management
functions using "best practices."
